Consumers in Action (ConACT) Consumers in Action (ConACT)

The project ConACT aims at the creation, establishment and dissemination of a wide network of Local Centres for Consumer Protection in order to create a Mediterranean cluster for intervening in the application of the European consumer policy in a more drastic method. The participating regions are characterised by important tourist activities and visits of tourists that are facing small or largest problems during their staying in the regions.

The project aims at providing a consumer protection policy focused on tourism and services related activities, improving the dialogue with EU citizens and promoting consultation as a common framework for successful governance in consumer protection policy. The direct involvement of consumers and their effective representation is essential in order to act as counter-balance to other strong interests and to participating the policy making process.

The           project              is           aimed                at          enhancing       the       areas                 where    recognized       quality              agricultural     productions                  are       being                  carried               out.      The      realization      of          a            system              of          rural       itineraries       has       facilitated        the        realization      of          a            development    plan      that      has       integrated       the       various             business          realities               with      the       resources        of          the       territory          of          the       Ionian-­‐Etnea                area.   

Objectives          pursued:         

                 Improving           the       quality              of          tourist              services:          developing         compatible     tourist               services            with     the        environment.                 

                 Valorizing            tourism            resources:       improving       accessibility                and                   attractiveness             of          tourist              resources,       enhancing       the      vocation              of          production     in          the        territorial        context            

                 Promote               distinctness                  and      distinctiveness           features:         development    of          marketing       functions.       

Performed          activities         :            

                 Creating               a            website            for        the       description     of          the      countryside       and       the        rural    itineraries,     

                 Realization        of          a            representative            mark    of          the        itineraries                 

                 Design     and      implementation         of          promotional                 and     communication             materials        

                 Creating               a            discount          card     for        the       users                 of         the                   rural                  itineraries       of          the        Aci-­‐Etnea     area.   

                 Design    and       set        up         of          a            stand                 for        direct                 participation    in          the        most    important       Italian               tourism            fair      

Additional Info

  • Year: 2008
  • Role: Partner
  • Programm: Interreg ArchImed
  • Place: Europe
  • Lead partner: Hellenic Republic, Ministry of Development, Department of Consumer Affairs
  • Partners: •Hellenic Open University; •MED. O.R.O. •Ministry of Commerce, Industry and Tourism, Service of competition and consumers' protection (MCIT)

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