The project is aimed at enhancing the areas where recognized quality agricultural productions are being carried out.
The realization of a system of rural itineraries has facilitated the realization of a development plan that has integrated the various business realities with the resources of the territory of the Ionian-‐Etnea area.
• Improving the quality of tourist services: developing compatible tourist services with the environment.
• Valorizing tourism resources: improving accessibility and attractiveness of tourist resources, enhancing the vocation of production in the territorial context
• Promote distinctness and distinctiveness features: development of marketing functions.
Performed activities :
• Creating a website for the description of the countryside and the rural itineraries,
• Realization of a representative mark of the itineraries
• Design and implementation of promotional and communication materials
• Creating a discount card for the users of the rural itineraries of the Aci-‐Etnea area.
• Design and set up of a stand for direct participation in the most important Italian tourism fair