The project is aimed at enhancing the areas where recognized quality agricultural productions are being carried out.
The realization of a system of rural itineraries has facilitated the realization of a development plan that has integrated the various business realities with the resources of the territory of the Ionian-‐Etnea area.
Objectives pursued:
• Improving the quality of tourist services: developing compatible tourist services with the environment.
• Valorizing tourism resources: improving accessibility and attractiveness of tourist resources, enhancing the vocation of production in the territorial context
• Promote distinctness and distinctiveness features: development of marketing functions.
Performed activities :
• Creating a website for the description of the countryside and the rural itineraries,
• Realization of a representative mark of the itineraries
• Design and implementation of promotional and communication materials
• Creating a discount card for the users of the rural itineraries of the Aci-‐Etnea area.
• Design and set up of a stand for direct participation in the most important Italian tourism fair
The project is aimed at enhancing the areas where recognized quality agricultural productions are being carried out. The realization of a system of rural itineraries has facilitated the realization of a development plan that has integrated the various business realities with the resources of the territory of the Ionian-‐Etnea area. Objectives pursued: • Improving the quality of tourist services: developing compatible tourist services with the environment. • Valorizing tourism resources: improving accessibility and attractiveness of tourist resources, enhancing the vocation of production in the territorial context • Promote distinctness and distinctiveness features: development of marketing functions. Performed activities : • Creating a website for the description of the countryside and the rural itineraries, • Realization of a representative mark of the itineraries • Design and implementation of promotional and communication materials • Creating a discount card for the users of the rural itineraries of the Aci-‐Etnea area. • Design and set up of a stand for direct participation in the most important Italian tourism fair |